ATLANTA – Today, former U.S. Senator Kelly Loeffler released a 2022 Impact Report highlighting the efforts of two conservative organizations, analyzing the state of Georgia’s Republican victories, and presenting further opportunities to grow the conservative movement. The data support her assertion that Georgia remains a red state – but that sustained investment in Republican candidates, outreach, and ground game are critical to the continued success of the state.
Loeffler serves as Chairwoman of the conservative voter mobilization group Greater Georgia and was Vice-Chair of Citizens for a Greater Georgia, one of the State Senate’s leadership committees. With her multi-million dollar investment, Greater Georgia was able to make more than 2.6 million voter contacts, while Citizens for a Greater Georgia made over 600,000 direct voter contacts at doors and on phones, and millions more impressions through digital, text, television, and radio.
“Despite national media narratives, 2022 was a record-breaking year for Georgia Republicans. Thanks to sustained and dedicated work on the ground, a commitment to growing the conservative movement, and proven Republicans leaders, Georgia is still a red state. Now, our focus must shift to keeping up the momentum – continuing to take the lessons learned from each cycle to carry on our momentum through the 2024 cycle,” said Loeffler.
“That work starts now. The state is changing – economically, demographically, and politically – but that change is positive, as long as conservatives put in the work. If we adapt now to today’s environment and continue to invest, then conservatives will have the resources and infrastructure needed to succeed in even greater numbers in 2024. Elections are about the future. And in the Peach State, now is a crucial moment to set Republicans’ sights on the path to victory – because the rest of the country will be focused on Georgia.”
In 2022, Democrats dramatically outraised Republicans, particularly in the state’s marquee races where Republicans’ top federal candidate was outspent by about $100M and the top state candidate was outspent by over $30M. Republicans also faced a changing electorate with growth among young and diverse voters, as well as independent and swing voters – who now comprise 30% of Georgia’s electorate.
Nonetheless, Republicans won every statewide office from the Governor’s race down – and increased their margins of victory compared to 2018. The top Democrat candidate only won 25 counties – four fewer than four years ago. Republicans in the State House and Senate, meanwhile, retained their legislative majorities – in stark contrast to the last midterm election when they lost a combined 16 seats.
These victories can and should be attributed to three things: first, a renewed commitment to mobilizing on the ground – and direct voter contact – through groups like Citizens for a Greater Georgia. Second, the key role of groups like Greater Georgia and a year-round voter engagement apparatus designed to register voters, diversify the conservative movement, and promote election integrity. And third – but not least – strong conservative candidates at every level, from the top of the ticket on down is critical to growing and protecting our state.
To read or download the Impact Report, click HERE.